POSITION TITLE: Digital Marketing Specialist-SEO/SEM
FLSA STATUS: Exempt
POSITION TYPE: Full-time
REPORTS TO: Marketing Manager
UPDATED: January 28th, 2019
Smart City is a hyper-personalized, human-centered apartment locating service that saves renters time and money when searching for a new place to live. A unique lead generation system paired with our proprietary internal technology has created over 4300% growth in six years. Smart City has caused a major disruption in an antiquated apartment locating industry, all while being able to scale to a significant $19m in revenue with no outside funding. Even more impressive and unlike many startups in the real estate space, Smart City has continued to remain profitable during all high growth periods.
The purpose of the Digital Marketing Specialist-SEO/SEM is to plan and execute a cohesive search engine marketing ecosystem based on a predetermined budget to optimize marketing lead gen efforts.
As a Digital Marketing Specialist-SEO/SEM, you will develop, optimize, and execute search engine marketing plans and campaigns to ensure revenue, budget, ROI, and other business goals are met. You will analyze data, identify trends in order to expand and optimize our client database, and manage all of our PPC accounts (Google Adwords, Bing, YELP etc.). Your goal is to reduce overall advertising spend while increasing lead gen and web traffic through organic and paid sources. The KPIs you are in charge of include the number of leads generated and cost per lead.
The Responsibilities/Key Expectations
TYPICAL OFFICE HOURS: Monday - Thursday: 8:30am - 5:30pm, Friday: 8:30am - 4:30pm
Who We Are
We are more than just an apartment locating company. We love what we do, and we work all the time because to us, it doesn’t feel like work. We believe that professionalism is doing what you say you’re going to do. We pride ourselves on teamwork, and we live for helping others. We get excited when faced with a tough challenge and go the extra mile to achieve our goals. We believe in quick communication, accessibility, transparency, and having fun while putting in good old fashioned hard work. We go above and beyond, we are hyper-personalized, and we make friends, not clients. You are not just another email address, and we are not just another real estate service. We are Smart City.
Here’s what our company believes in:
Our team is extremely important to us and we’re excited to have been recognized as one of Dallas Business Journal’s ‘2019 Best Places to Work’.
Perks - you know you want ‘em
We Take Equality Seriously
Smart City is proud to be an equal opportunity workplace and is committed to equal opportunity employment without regard to race, religion, color, gender (including gender identity, change of sex and transgender status), sexual orientation, age, disability, ancestry, national origin, military or veteran status, marital status, genetic information or any other characteristic protected by applicable law.
All offers of employment are conditioned upon the candidate’s completion of a Form I-9 and delivery of appropriate documentation to establish the candidate’s identity and legal authorization to work in the United States.