Smart City Locating

At Smart City Digital, we know that posting a “Happy Thank A Librarian Day” Canva graphic isn’t always the best approach to drive social media conversions (unless you work for a library). Here, we don’t post just to post — we focus on creating content that drives meaningful, measurable results for our partners.

Smart City started as a human-centered apartment locating service that saves renters time and money when searching for a new place to live. It’s now evolving to become the most trusted partner in multifamily to fill vacancies, which became a catalyst for the newest branch of Smart City - Smart City Digital: the first marketing agency of its kind, specialized in multifamily, backed by those who know multifamily best.

We’ve built our brand with a team of marketing experts in-house who know the industry, know properties, and know how to talk to renters. We’re looking for a social media marketing expert to join our team to help create quality apartment-focused content for our property partners.

Are you?

  • Obsessed with TikTok, Instagram Reels, and able to identify trending sounds and videos with ease?
  • Good at writing punchy captions?
  • A video editing expert?
  • Extremely detail oriented?
  • Patient while working on routine or repetitive activities?
  • Comfortable talking on the phone and handling emails in a professional manner?
  • Always wanting to get things done quickly and accurately?
  • Able to take basic direction and translate that into innovative content?
  • Positive, good at overcoming obstacles, and always looking for the silver lining?
  • Striving to take pride in the work you do and want to be involved in a company with purpose?
  • ***Optional but encouraged: Obsessed with real estate, home decor, and/or interior design social media content?

What will you do?

  • Be the social media subject matter expert for client teams.
  • Maintain Content Calendars, to focus heavily on growing the brand, supporting the lead generation efforts, and maintaining a healthy cost per lease for your assigned clients.
  • Create, execute, analyze, and manage a variety of marketing initiatives for platforms of the assigned clients.
  • Be agile and adjust execution strategies based on current business needs, assist with process review and improvement.
  • Create periodical reports of department, team, functional and/or market insights.
  • Develop a deep understanding of the regions in which our clients operate in order to become an expert on the area.
  • Identify new content and social network marketing opportunities.
  • Participate in team meetings and collaborative sessions, generate new ideas and execute.

If our values align, apply today!

The details… because HR said so:

Required Education and Experience:

  • High School Diploma or equivalent is required
  • Associates or Bachelor’s Degree in marketing or related field is preferred
  • Experience running social media accounts and/or omnichannel marketing campaigns is ideal
  • Experience with new trending social media content is ideal
  • Experience in short-form copywriting for social media captions and display advertising
  • Experience in inbound marketing

Required Skills / Abilities:

  • Social Media for Business (Facebook, Instagram, TikTok, YouTube)
  • Adobe CS, Canva, Splice, VSCO or other editing applications
  • Asana (or other project management software)
  • Google Workspace (Gmail, Calendar, Docs, Sheets, etc)
  • Experience with Excel or Google Sheets is preferred
  • Understanding of Mac OSX and iPhone iOS for business
  • An empathy-driven mindset with the desire to surprise and delight each client
  • Strong attention to detail
  • Project coordination and ability to meet multiple deadlines
  • Effective time management and communication skills
  • Strong listening skills, ability to handle feedback, and communication skills
  • Thrives in an environment where they get to try new things
  • Ability to work independently and as part of a team

Physical Requirements:

  • Hybrid role.
  • Travel to and touring properties may be required.
  • Travel to other markets may be required.
  • Assures that safety regulations are followed at all times.
  • Adherence to compliance measures implemented by governing bodies such as but not limited to OSHA & the CDC. Follows policies and procedures including infection control, universal precautions, and exposure control plans when performing daily tasks.
  • Reports hazardous conditions, accidents, and incidents to the immediate supervisor.
  • Must be able to lift up to 25 lbs.
  • Requires standing, walking, bending, kneeling, stooping and crouching.

Expected Hours of Work: Typical business hours: 8:30am - 5:30pm Monday - Friday, availability for escalations may be needed outside of normal business hours.

Travel: Up to 25% of the time to multiple cities across the US.

Travel may be required for business functions, client shoots, and events.

Compensation & Benefits:

  • Compensation range for this role is $50,000 - $55,000
  • Eligibility for medical, dental, and vision coverage as well as a 401(k) plan subject to plan terms.
  • Eligibility for company-paid benefits such as company-paid and voluntary life insurance, short & long-term disability, and parental leave subject to applicable waiting periods.
  • Flexible PTO
  • Company-Recognized Paid Holidays
  • Company Issued Computer & Cell Phone

Smart City is proud to be an equal opportunity workplace and does not discriminate based on race, religious creed, color, national origin, ancestry, genetic information, physical or mental disability, medical condition, marital status, gender, age, sexual orientation, gender identity, veteran status, or any other characteristic protected by applicable law, in connection with any aspect of employment at Smart City Locating.

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